Description
The product NESTLE NIDO MILK & SOYA POWDER MIX 12G refers to the smallest, single-serving sachet of Nestlé’s highly affordable and nutritious instant powder blend.
This specific product was recently launched to provide consumers with a cost-effective and fortified option, combining the goodness of dairy and plant-based ingredients.
🥛 NESTLÉ NIDO MILK & SOYA POWDER MIX (12G)
The 12\text{g} sachet is designed for maximum accessibility and convenience, ensuring that a source of milk, protein, and essential micronutrients is available at a very low price point.
Key Product Summary and Purpose
Brand: Nestlé NIDO
Size: 12\text{g} (Single-serving sachet).
Formula: A unique blend of Filled Milk Powder and Soya (locally sourced soyabeans are used in the Nigerian production).
Primary Goal: To offer an affordable, delicious, and nutritious creamy milk and plant-based complement for beverages and cereals, specifically aimed at addressing high rates of micronutrient deficiency (especially Iron) in Nigeria.
Usage: Can be mixed with hot water to create a creamy drink, or added to tea, coffee, hot cereals (like Golden Morn), or Akamu/Ogi.
Nutritional Benefits (Fortified)
The blend of milk and soya offers a powerful nutritional package:
Protein: Provides essential protein from both the milk and soya components.
Source of Iron: The product is fortified with Iron, which is crucial for red blood cell formation and combating anemia.
Source of Calcium: Essential for developing and maintaining strong bones and teeth.
Other Essential Nutrients: Also contains other vital nutrients like Vitamin C and Dietary Fiber (from the soya), which supports digestion.
Value Proposition
The 12\text{g} sachet is critical in the market because:
Affordability: It represents the lowest entry price point for a fortified milk product, making essential nutrients accessible to a wider demographic.
Convenience: It is highly portable and perfectly portioned for single use with breakfast cereals or hot drinks.
