Description
DE RICA Tomato Mix (210g) – The Secret to Authentic Nigerian Flavors
Elevate your kitchen game with the iconic De Rica Tomato Mix, now available in the classic 210g tin at New Beginnings Supermarket. A staple in Nigerian households since 1912, De Rica is legendary for its deep red color, thick consistency, and the unmistakable “umami” richness it brings to every pot of stew.
When you see the famous red tin, you know you’re getting premium, double-concentrated tomato goodness that turns a simple meal into a celebration.
Why De Rica is the Gold Standard for Cooks
Double Concentrated Richness: De Rica is made from 100% natural, sun-ripened Roma-style tomatoes. Because it is double-concentrated, a small amount goes a long way in providing intense color and a thick, hearty base for your sauces.
No Artificial Additives: True to its heritage, De Rica Tomato Mix contains no artificial colors, flavors, or sweetening agents. It’s pure tomato essence, enhanced only with a touch of salt and citric acid for preservation.
The “Jollof” Secret: Professional chefs and home cooks alike swear by De Rica for the perfect Jollof Rice. It provides that signature deep orange-red hue and slightly tangy flavor profile that defines the world-class Nigerian Jollof.
Nutrient Dense: Naturally rich in Lycopene (a powerful antioxidant), as well as Vitamins A and C, helping you support your family’s immunity while serving delicious meals.
Easy-Open Convenience: Most 210g tins now feature an Easy-Open pull tab, allowing you to get cooking instantly without searching for a can opener.
Cooking with De Rica 210g
The 210g tin is the perfect “mid-size” for a standard family meal:
For Sunday Stew: One 210g tin is ideal for a medium-sized pot of beef or chicken stew. It blends smoothly with your pepper mix (tatase, rodo, and onions) to create a velvety texture.
For Party Jollof: Use it to give your rice that vibrant, appetizing look that guests love.
For Pasta Sauces: Sauté a tablespoon with garlic and herbs for a quick, rich Italian-style pasta sauce.
Storage Tip: If you don’t use the whole tin, transfer the remaining paste into a clean plastic container, add a thin layer of vegetable oil on top to seal out air, and keep it in the fridge.
Quality Guaranteed at New Beginnings
At New Beginnings Supermarket, we ensure our pantry staples are fresh and authentic. We source our De Rica Tomato Mix from trusted distributors to ensure you get the genuine Italian-heritage quality that has made De Rica a favorite for over a century.







