Description
The product Cowbell Chocolate 22g refers to the chocolate-flavoured powdered milk beverage sold under the popular Cowbell brand, packaged in a very small, single-serving 22-gram sachet.
This specific size is one of the most important formats in the Nigerian market, as it prioritises affordability and convenience for the consumer.
🍫 Key Product Characteristics
Brand & Trust: Cowbell (A leading, trusted name in the Nigerian dairy and food market, known for quality and value).
Product Type: Chocolate Flavoured Milk Powder Beverage. A fortified powder containing milk solids, cocoa, sugar, and vitamins.
Flavour: Rich Chocolate. Provides a sweet, creamy chocolate taste when mixed with water.
Volume: 22g. This is a single-serve sachet (or ‘sachet pack’).
Nutrition: Typically fortified with essential vitamins and minerals (like Vitamin A, D, and Calcium), offering a nutritious boost in a small format.
🇳🇬 Appeal in the Nigerian Market (Sachet Economy)
The 22g sachet is a crucial part of the Nigerian consumer goods landscape, appealing strongly due to:
Extreme Affordability (Pocket-Friendly): This size allows consumers, especially those with limited daily income, to purchase a quality, branded product one serving at a time.
Instant Consumption: It is perfect for a quick, individual treat, ideal for adding to a cup of pap or ogi (traditional porridges), or for making an instant glass of chocolate milk.
Zero Waste: The single-serve portion eliminates the concern of storing leftover powder or measuring for a single cup.
Accessibility: These small sachets are sold everywhere, from large supermarkets to small roadside kiosks (‘Aboki’ shops), ensuring maximum availability.
