Description
The product CLOSE-UP SMALL RED – 35G refers to the highly recognisable, small, single-use tube of Close-Up Red Hot Deep Action Toothpaste, manufactured by Unilever.
The 35G size is a highly popular, low-cost format designed for convenience, travel, and maximum affordability.
🔥 Close-Up Red Hot (35G): Detailed Description
Product Identity and Flavour
The Red Hot variant is Close-Up’s signature, high-intensity flavour, renowned for its strong, invigorating freshness.
Variant: Close-Up Deep Action Red Hot Gel Toothpaste (also known as Everfresh or Triple Fresh Formula).
Size: 35G (A convenient, pocket-sized tube, ideal for portability and short-term use).
Format: It is a distinctive red gel-based toothpaste which offers an immediate, strong burst of minty/spicy flavour.
Key Features and Benefits
Close-Up Red Hot is marketed as a complete oral hygiene solution with a focus on powerful freshness:
Intense Fresh Breath: It is formulated with Active Zinc Mouthwash technology. Zinc is a powerful anti-bacterial agent that fights up to 99\% of the germs causing bad breath, providing up to 12 hours of fresh breath.
Deep Clean: The purifying gel texture penetrates to the deepest corners of the mouth, cleaning effectively and helping to remove plaque buildup.
Whiter Teeth: It contains Microshine Crystals that gently remove the yellow film and surface stains from teeth, promoting a naturally whiter smile with every brush.
Cavity Protection: The formula includes Fluoride to strengthen tooth enamel and provide defence against cavities and decay, as recommended by the FDI (World Dental Federation).
Usage and Value
The 35G tube is perfect for travellers, for keeping in a work desk or gym bag, or for consumers who prefer the most economical, easy-to-replace size.





