Description
Center Fruit Strawberry Liquid Filled Gum is a popular confectionery brand in Nigeria, owned by Perfetti Van Melle. It is famous for its “liquid-filled” center that provides an immediate burst of sweet, tangy strawberry juice the moment you bite into it.
✨ Key Features and Benefits
Liquid Burst Experience: Unlike dry chewing gums, it features a fruity syrup core that provides a “splash” of flavor.
Intense Strawberry Flavor: Known for its sweet, nostalgic strawberry scent and taste that appeals to both children and adults.
Soft Texture: The gum base is soft and easy to chew, making it a great “quick refresh” or a sweet treat.
Iconic Slogan: Famously marketed with the slogan “Kaisi Jeebh Laplapayee” (referring to the mouth-watering effect), it is a staple in the “pocket-change” candy category.
📋 Product Formats
In the Nigerian market, Center Fruit is typically found in three main formats:
|
Format |
Quantity |
Best For |
|---|---|---|
|
Individual Pillow Packs |
1 Piece |
Quick impulse buy at kiosks or in traffic. |
|
Stick Pack |
5–7 Pieces |
Carrying in a pocket or school bag. |
|
Big Bottle |
40–50 Pieces |
Keeping in a car cup holder or on an office desk. |
Fun Fact
Center Fruit was one of the first gums in the Nigerian market to popularize the “liquid-filled” technology, making it a pioneer in the fruity gum segment before other brands like Mentos followed suit.
